Welcome to The Optical Shop.
Your Eye Care Provider in Brookings, SD

Call us at (605) 692-5173 today.

office outside

Welcome to The Optical Shop in Brookings. The Optical Shop team strives to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our Brookings office.

The Optical Shop is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the Brookings area come to The Optical Shop because they know they will receive the personal attention and professional care that is our foundation. Dr. Coats and our team are dedicated to keeping our patients comfortable and well-informed at all times. At The Optical Shop, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at The Optical Shop, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes The Optical Shop staff the eye and vision care providers of choice in the Brookings area. Our Brookings optometrist offers the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. For a complete list of services, visit our services page or call our Brookings office at (605) 692-5173.

At The Optical Shop, we are dedicated to providing high-quality optometry services in a comfortable environment.Call us at (605) 692-5173 or schedule an appointment today online.

Susan Coats, O.D.
Brookings Optometrist | The Optical Shop | (605) 692-5173
112 22nd Ave South |
Brookings, SD 57006

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Meet The Staff

Learn Who We Are

  • Susan Coats, O.D.

    Susan Pietz Coats, OD grew up in Mitchell, SD. After graduating Mitchell Senior High, she attended the University of South Dakota where she earned her bachelor’s degree in both mathematics and business management with a minor in biology. She then obtained her Doctor of Optometry degree at the New England College of Optometry in Boston, MA. She completed her clinic rotations at the VA in Lowell, MA, the Colorado Optometric Center in Denver, CO, the Indian Health Service in Santa Fe, NM, and the North End Community Health Center in Boston, MA. Dr. Coats practiced in Watertown at Meier Visual Clinic for nearly five years before purchasing The Optical Shop in Brookings, SD in 2008. In her free time, Dr. Susan enjoys singing (she was Mrs. Bucket in the Brookings Community Theater’s 2010 production of Willy Wonka Jr. and Yente in the 2012 presentation of Fiddler on the Roof), walking, bicycling, traveling, doting on her daughter Ashley, supporting her step-daughter Kimberly’s activities, enabling John’s golf habit, cheering on the Jackrabbits and spending time with family and friends. Susan is a member of the Brookings Optimist Club as well as Chamber Ambassadors.

  • John Coats

    John Coats is our CFO, office manager and chief dispensing optician. He is originally from Doland, SD. He attended SDSU where he obtained a degree in Business Economics. John worked for the State of SD as a sales tax auditor for 10 years, based out of the Watertown office. He was with Daktronics from 2005 until 2011 as the Sales Tax Manager and was also the treasurer of the Brookings Optimist Club for two years. John’s duties changed once he made the switch to full-time at The Optical Shop. He now manages everything financial, including insurance and billing, as well as serves as an optician, aiding in frame and lens selections, lens edging and spectacle adjustments and repair. He can produce a single vision pair of glasses for you in about an hour! John loves to hunt, golf, bike, attend SDSU football and basketball games, and of course, spend time with his lovely daughters Kimberly and Ashley.


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Hours of Operation

Our Regular Schedule

Brookings Office


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:00 pm





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Reviews From Our Satisfied Patients

  • "Wonderful place and great staff!!"
    Amber S.
  • "My family and I have always been treated so well by all the staff at Brookings Optical shop and I recommend them to everyone!!!"
    Samantha N.
  • "Wonderful place with wonderful staff. Always enjoy our visits to the eye doctor!"
    Amy M.
  • "The Optical is an amazing place. They are always friendly and take the time to explain and answer any questions I have. Great customer service. Thanks for all you do for my family."
    Jennifer J.
  • "Wonderful staff! My family has been very pleased with the great care they receive the the Optical Shop."
    Casey K.
  • "I have been going to The Optical Shop for a couple of years now. Not only are the exams professional and through, they really listen to your concerns about different things. For example I was having issues with sitting in front of a computer and they worked with me to fix the problem. They also have a great selection of glasses. I find that can be one of the hardest things to find. I’m wearing them everyday so I want them to be stylish!"
    Krista B.
  • "I am blind in one eye. And after going somewhere else that put me in the progressive lenses, I was beyond frustrated. So I changed up to the Optical Shop, and Dr. Coats was very patient and answered my questions, she pretty much let me know, that they should had warned against the progressive lenses. Everyone that works there, are great. I can't recommend them enough! Great selection of frames as well."
    Chris K.
  • "Dr. Susan Coats has a special trait of listening very carefully as I explain my vision status at each exam.
    She has identified issues and made adjustments to my prescription each time that help me see clearly!
    My most recent prescription has made a world of difference and I am so thankful for her expertise and
    precise evaluation of my eyes. She doesn't rush through the exam and takes the time to do it right!
    John Coats and the rest of the staff do an excellent job with processing claims, making appointments and
    keeping my eyeglasses adjusted as needed. With my new prescription I chose new frames for regular
    and sunglasses. They fit me so well thanks to the staff being so experienced in proper fitting and
    appropriate sizing for my smaller face. I was given plenty of time to choose frames and everyone was
    so helpful and friendly! I love my glasses and the perfect prescription! I strongly recommend the Optical
    Shop for all your eyewear needs!"
    Julie H.
  • "Very impressed!! Dr. Coats was very thorough and very pleasant. Thanks John for getting me in so quickly!"
    Bradley J.
  • "I've been going to the optical shop since we moved to the area. They are such a nice group of people. Dr. Coats is very good at what she does and always listens to my concerns and offers suggestions and solutions to fix them. Their staff is great with picking out frames."
    Krista B.
  • "This place is amazing! Everyone is so nice and incredibly helpful. Dr. Susan takes the time to explain everything she finds during the exam in detail and answer all questions you have. They did forget to order my contacts one time, but were very apologetic about it, put a rush on the order, provided me with an extra temporary pair, and they came in the following business day."
    Stephen F.
  • "Chris Kushman recommends Brookings Optical Shop: "I am blind in one eye. And after going somewhere else that put me in the progressive lenses, I was beyond frustrated. So I changed up to the Optical Shop, and Dr. Coats was very patient and answered my questions, she pretty much let me know, that they should had warned against the progressive lenses. Everyone that works there, are great. I can't recommend them enough! Great selection of frames as well.""
    John C.