Meet the Team

  • John Coats

    John Coats is our CFO, office manager and chief dispensing optician. He is originally from Doland, SD. He attended SDSU where he obtained a degree in Business Economics. John worked for the State of SD as a sales tax auditor for 10 years, based out of the Watertown office. He was with Daktronics from 2005 until 2011 as the Sales Tax Manager and was also the treasurer of the Brookings Optimist Club for two years. John’s duties changed once he made the switch to full-time at The Optical Shop. He now manages everything financial, including insurance and billing, as well as serves as an optician, aiding in frame and lens selections, lens edging and spectacle adjustments and repair. He can produce a single vision pair of glasses for you in about an hour! John loves to hunt, golf, bike, attend SDSU football and basketball games, and of course, spend time with his lovely daughters Kimberly and Ashley.

  • Lynise John

    Lynise John is our main frame stylist and dispensing optician. Lynise was raised in Alcester, SD and now calls Aurora her home. She brings a sense of fashion and flair to our clinic. Lynise believes that glasses are a fun and very important accessory. Her favorite part of working at The Optical Shop is styling patients and helping them to find the perfect frame! In her free time, Lynise enjoys being outdoors, traveling, watching her husband Mike play softball, going to concerts, spending time with family and friends and taking care of her YorkiPoos, Norman and Ruby.

Contact Us

We look forward to hearing from you.


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Hours of Operation

Our Regular Schedule

Brookings Office


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:00 pm