About us

About The Optical Shop


The Optical Shop is an optometric clinic that has been in Brookings over 35 years. Originally established as an optical, the clinic has evolved into a comprehensive eye health facility. In 2008, The Optical Shop added Dr. Susan Pietz-Coats as its full-time optometrist. With expanded doctor hours, an experienced staff and over 600 frames to choose from, The Optical Shop continues to provide excellent patient care and quality customer service.

image of eye glasses on an eye chart.

At The Optical Shop, each member of our vision care team is selected by Dr. Susan Coats based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients.

Our entire Brookings optometry staff is committed to ensuring the comfort and satisfaction of each and every patient. We will do our best to accommodate your busy schedule by finding appointment times that meet your needs. Our knowledgeable staff at The Optical Shop will work with you to help you understand your vision insurance coverage and provide financial alternatives to ensure you get the best vision care possible.

We know that you have a choice when it comes to Brookings optometry, so we strive to provide comprehensive eye exams, a great selection of glasses, and personalized care. 

Contact Us

We look forward to hearing from you.


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Hours of Operation

Our Regular Schedule

Brookings Office


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:30 pm


9:00 am-5:00 pm